Scientific Advertising
Classic CC Hopkins book in smartphone format
$4.99
David Ogilvy said he read this book 7 times...
Claude C. Hopkins' Scientific Advertising, published in 1923, is a foundational text that transformed advertising from a speculative art into a measurable science . Its principles remain highly influential in modern marketing.
The book's central premise is that advertising should be governed by fixed principles and precision, not guesswork . Hopkins argues that the only purpose of advertising is to create sales, and it should be judged and justified by its actual results . This makes advertising a form of "salesmanship in print," where the ad must act as an efficient, persuasive salesperson .
